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Email Tsunami Survival Tips

You check your email – 89 emails await you and it isn’t even 9am yet! You’re not dreading the day ahead, you’re dreading your email inbox! Does this executive’s experience sound familiar? In this week’s post we look at the one of the biggest evolutions to business today – email.


205 billion – that’s the number of emails sent daily according to Expanded Ramblings (2015) and on average an office worker receives 121 emails per day. Email has moved far beyond what it was originally intended for. Many organisations use email as the default ‘database of record’. It provides an audit trail for correspondence and is used by many people as a quick way of accessing critical documents.

Steve Sims, founder of Badgeville’s Behaviour Lab (2015) says business e-mail is on the rise for three reasons:

  • An “always on, always accessible” work culture

  • The increasing number of devices able to read and send e-mail

  • The increase in automated e-mails designed to sell products and services

We’re able to access emails via more channels, such as smartphones and tablet devices. No longer chained to our desktop computers, we’re free to send and receive email wherever we are, at any time of the day.


Electronic mail has revolutionized office communication. From a work perspective, e-mail serves an important purpose—it can replace time-consuming meetings and phone calls. The ability to send messages almost instantaneously is an advantage in a fast-paced and changing workplace. Whilst this has definite advantages for flexible working and staying in touch, it also has its disadvantages when it comes to focusing on priorities and avoiding distractions.

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